Google Sites is free to use, to a certain extent. You won't be charged for additional features or support like other site builders, but you'll be charged once you reach a designated storage threshold. And you'll have to pay for your domain if you decide not to use the one Google Sites assigned to you. It's a clean and simple interface that doesn't get too complicated and connects perfectly with any other Google product, such as Google Analytics and AdSense, something essential for almost every website today.
This Google business website starts with the basics that can be extracted from your company information (for example, I also wanted to compare Google Sites with other website solutions, such as hosting your own website or using a hosted e-commerce platform). My experience with Google Sites began when I started my web design business years and years ago. Google Sites is good for something like a quick event, a short-term project website, a time-sensitive site, or even a simple placeholder website. Speaking of templates, Google Sites doesn't offer a default template for new websites that allow users to gain full control over their projects.
Google Sites is more of a collaboration and presentation tool than a fully functional website builder. Its previous site creation tool (Google Page Creator) was later moved to the new platform and renamed Classic Sites. And to help those who have created a website with the classic version, Google has created a site conversion tool. When creating your website, Google takes information from your GMB business profile and uses it as building blocks of your website.
There are some really wonderful features, but these alone don't make Google Sites a powerful enough website builder to compete with major players in this field, such as Squarespace or Wix. However, that doesn't mean that Google Sites is completely useless: if you need a free builder to create a quick and simple site for an event, a professional portfolio, or a different type of small-scale project, it may be a good option. Included in the Google Suite package, the website builder is initially geared to the needs of beginners. In addition, you create a website almost effortlessly on your side, which is where Google's product stands out from similar tools.
With the new Google Sites, it even has the same Material Design conventions as other Google products.